Get the Guide
Explore what Swank Creative Inc. CAN DO FOR YOU.
Tried-and-true efficient and effective programs to improve your conversion rates through elevated graphic and web design, user experience, search engine optimization, digital advertising, social media management, and strategic marketing planning.
Proudly serving Solo-Preneurs, Not-for-Profits, and Businesses Established more than 40 years ago. If you’re going to be successful in today’s market, You need to do things in a brand new way. If you’re interested in building a business that meets todays standards and build a thriving community you’re the right fit forSwank Creative Inc.
does this sound familiar to you?
I have a confession to make. It took me six months after incorporating Swank Creative Inc. to make a single instagram post. I had perfection paralysis and launching my own brand felt completely terrifying even though I had seamlessly launched brands for other businesses for more than 15 years.
It feels impossible to do this alone, and it’s so powerful to have a partner who brings an outside perspective along with tried-and-true strategies that have brought countless others success. We’re here for you every step of the way.
01
You Don’t know where to start
There’s too much to do and you don’t have a plan. What’s going to make the biggest impact and get us to where we need to be to deliver results? We get straight to the point and with our Mini-SWOT Analysis we formulate a plan that targets your weaknesses and fosters innovative ideas that deliver results.
02
You’ve tried some things and it’s not working
You’re jumping on trends, you’ve signed up for countless workshops, you have spent countless hours DIYing it, and other people are finding success, why not you? We’ve done this more than one-hundred times and our clients see results and we can figure out why.
03
You’ve been burned by OTHER agencies
We’ve heard it time and time again before our clients find us, they have been through the wringer with an agency that was just the wrong fit. Missed deadlines, abandoned brand updates after countless revisions, and strategies that completely miss the mark. Don’t waste your opportunity to ensure your next step takes you in the right direction.
TRIED-AND-TRUE
WE HAVE THE RIGHT SYSTEM FOR YOU.
Our expertise lies in Strategic Planning, Brand Development, Campaign Implementation, and Marketing Reporting. But it’s not just about what we do – it’s about how we do it. We bring a genuine, “get it done” mentality to the table, combined with an innate sense of fun, form, and function. Designer at heart, I believe in merging creativity with strategy to achieve impactful results.
From Past Clients
OUR "ALL-IN PROGRAM" success stories
DR. sarah lea
she thrives coaching
“Kathryn and her team are professional, responsive, and highly creative…”
MEghan andrade
wholesyum baby
“Kathryn has a way of grasping one’s idea and developing and creating it into something even better than I could imagine…”
Alli & SHANE
MUNRO | KING
REAL ESTATE
“Swank Creative went above and beyond…”
FRACTIONAL CMO SERVICES
what if I told you there was a different way?
A fractional Chief Marketing Officer (CMO) is a senior-level marketing executive who works for an organization on a part-time or temporary basis, typically through a consulting arrangement. Fractional CMOs provide strategic direction, leadership, and expertise in marketing, but without the commitment and cost associated with hiring a full-time CMO.
Organizations might choose to hire a fractional CMO instead of investing in a full-time marketing coordinator for several reasons:
- Expertise: Fractional CMOs often bring a wealth of experience and knowledge to the table, having worked in various industries and with different types of organizations. They can provide strategic guidance and help develop effective marketing strategies tailored to the organization’s goals and target audience.
- Cost-effectiveness: Hiring a fractional CMO can be more cost-effective than hiring a full-time marketing coordinator, especially for small or medium-sized businesses with limited budgets. Fractional CMOs typically charge a fee based on the hours worked or the scope of the project, making them a more flexible and affordable option.
- Flexibility: Fractional CMOs offer flexibility in terms of time commitment and engagement duration. Organizations can engage them for specific projects or periods of time, allowing for scalability and adjustment based on the organization’s needs and budget.
- Objectivity: Fractional CMOs bring an outsider’s perspective to the organization, which can be valuable in identifying blind spots, uncovering opportunities, and offering unbiased advice. They can assess the organization’s marketing efforts objectively and provide recommendations for improvement.
- Strategic planning and implementation: Fractional CMOs can help organizations develop comprehensive marketing plans and execute them effectively. They can oversee the implementation of marketing initiatives, monitor performance, and make adjustments as needed to achieve the desired results.
Meet Your CMO
hi there, it’s nice to meet you - i’m Kathryn
I thrive connecting directly with my clients and providing strategic marketing support combined with creativity and a “get it done” attitude. So let’s book your FREE 15-Minute Discovery Call and get started.
STEP ONE:
A goal without a plan is a wish! Once you’ve determined that we’re the right fit for you and your business, we kick things off with a
2-Hour Strategic Planning Session. We hold you accountable and you get our expertise focused creating strategies and offering training to support your business priorities.
What’s Included:
- Tried-and-True Strategic Marketing Plan Template
- Mini-SWOT Analysis
- Strategic Marketing Planning:
- Audience AnalysisTactic ReportingBrand Strategy
- Creative Development
- Marketing Tools Training
- Campaign Ideation
- Recommended Next Steps
What’s Included
2-Hour Strategic Planning Session Focused on your priorities.
My tried-and-true Strategic Marketing Plan Template
CHECK LIST AND TIMELINE FOLLOW UP EMAIL
STEP TWO
Are you a Start-Up or a Business in need of a refresh? Select from our incredible programs that set you up for success.
Your Options:
- 30 DAYS TO BRANDED PROGRAM
- SET UP FOR DIGITAL MARKETING SUCCESS
- ALL-IN BUSINESS LAUNCH PROGRAM
STEP THREE
Let’s keep the party going with Ongoing Monthly Services! Once we’ve created your Strategic Annual Plan, you get access to our Fractional CMO Services. With a minimum 3-Month Commitment have us tackle your business development needs for you. Launch with ease knowing our tried-and-true processes and experienced team can take the reigns and get you the results you desire.
What’s Included:
- Up to 40 hours each month focused on your Marketing Priorities:
- Advertising Campaign Creation and Implementation
- Mass email newsletter creation
- Graphic Design Edits and Updates
- Website and Resource Blog Updates
- Event Campaign Creation and Registration Management
- Special Event Coordination
- Partnership and Community Investment
- Bi-Weekly Check-ins
- Monthly Reporting
- Quarterly 2-Hour Strategic Planning Sessions
STEP FOUR
Celebrate! We love supporting businesses year-after-year with their brand refreshes, campaigns, and annual launches. We’re here for you every step of the way and best of all, we’re there at the end to congratulate you for making space for taking huge leaps with your business.
Keep the Party Going
- Quarterly Check-Ins and Insights and Optimization Reports
- Team Training and Mentorship Programs
- Annual Strategic Planning Sessions
YOUR OPTIONS
1:1 MEET UP:
2-Hour Strategic Planning Session Focused on your priorities.
PROGRAMS:
30-DAYS TO BRANDED
SET UP FOR SUCCESS
All-IN PROGRAM
MONTHLY RETAINERS:
FRACTIONAL
CMO SUPPORT
SOCIAL MEDIA MANAGEMENT
ready to BOOK?
STRATEGY SESSION
-
2-HOUR STRATEGIC PLANNING SESSION
-
TRIED-AND-TRUE ANNUAL MARKETING PLAN TEMPLATE
-
PRIORTIZED CHECK-LIST
-
FOLLOW UP EMAIL WITH RESOURCES AND RECOMMENDATIONS ON NEXT STEPS
3-MONTH PROGRAM
-
MONTHLY CHECK-INS
-
UP TO 20 HOURS of DONE-FOR-YOU SERvICE EACH MONTH
-
IMPLEMENTATION AND OPTIMIZATION
-
QUARTERLY INSIGHTS AND OPTIMIZATIONS REPORT
FAQs
I have accumulated nearly two decades of professional experience working with arts and culture organizations, real estate development and luxury retail industries, and my creation of Swank Creative Inc. began as a result of my passion for providing strategic marketing and design for arts and culture organizations. It all started during my time at the University of Alberta, where I initially delved into Visual Communication Design. The pivotal moment came when my poster design for Amnesty International was recognized as the best in class. This ignited my enthusiasm for creative endeavors. Over the years, I honed my skills through roles such as Marketing Coordinator at TELUS World of Science, Window Display Studio Technician at Holt Renfrew, Membership Coordinator at the Royal BC Museum, and Marketing Specialist for various Real Estate Developments. My journey eventually brought me to Swank Creative Inc., where I continue to channel my extensive experience and unwavering passion for strategy and design into every project.
PHYSICIANS | PERSONAL TRAINERS | WELLNESS PRACTITIONERS | REAL ESTATE DEVELOPERS | REALTORS | LAW | FINANCE | BUSINESS CONSULTANTS | LEADERSHIP COACHES | ARTS AND CULTURE SOCIETIES | DENTISTS | ETHETICIANS | CATERERS | EVENT PLANNERS
If I haven’t had the opportunity to collaborate with individuals in your specific field, rest assured that it doesn’t put you at a disadvantage; in fact, it could work to your advantage. Having worked with hundreds of clients across diverse private practices and independent industries, I’ve observed that many fields share common strategies for client attraction, resulting in a sense of repetition. This pattern often prompts me to bring a uniquely fresh perspective to your specific industry. Clients have consistently found this approach exceptionally valuable as I introduce them to novel resources and strategies they may not have encountered within their field. By standing out in an overcrowded marketplace, they become the ones who successfully attract clients.
Swank Creative Inc. distinguishes itself from other marketing agencies through a unique blend of creativity, innovation, and a commitment to community building. Kathryn has worked as a graphic designer, web developer, event coordinator, marketing manager… she’s seen it all. Unlike conventional agencies, we not only provide top-notch services but also empower our clients through training, ensuring they have ownership of their marketing assets. What truly sets us apart is our ability to transform ordinary brands into extraordinary experiences – from turning an Easter egg hunt into a fundraiser for Ukraine to converting a real estate open house into a vibrant neighborhood block party. We pride ourselves on doing things differently, and our exclusive focus is on collaborating with clients who share our vision of building thriving and vibrant communities. Our approach is not just about achieving results; it’s about making the process enjoyable and impactful, infusing a sense of fun into every project we undertake.
- Subscribe to our eNewsletter and follow our social media channels for Free tips and tricks
- Attend our Quarterly Marketing Workshops
- Sign Up for our Online Webinars
- Book your FREE 15-Minute Discovery Call
- Book a 2-Hour Strategic Planning Session
($765 or FREE when you sign up for a paid program) - Complete your Branding Blast-Off Worksheet
- Select one of our Program Options:
- 30-Days to Branded Program
- Fractional CMO Program
- Set Up for Success Digital Marketing Program
Book your FREE 15-Minute Discovery Call with Kathryn Pascuzzo
get in touch
have more questions?
Don’t be shy… Let’s connect! Reach out now to book your complimentary 15-Minute Discovery Call. We meet entrepreneurs on Zoom or IRL if you’re located within the Greater Victoria Area.