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The brief

When Christine Gleed approached us to support the launch of The Osprey Luxury Townhomes, we eagerly stepped in with our tried-and-true Real Estate New Build Development Program: The Foundation. Our team provided end-to-end strategic support—crafting the brand identity, building a lead-generating online funnel, and developing polished sales materials. With the foundational tools in place, Christine’s team simply added the unique details of their stunning seaside build.

We also partnered with our rendering artist and drone photographer to capture breathtaking imagery, seamlessly integrating renderings into real-world drone shots to give prospective buyers a clear and astonishing view of this fabulous location. To build early momentum, we activated our trusted realtor network, ensuring buzz around this exciting new offering reached the right audience from day one.

Timeline:

July – December 2025

Brand Strategy
Fundraising Campaign Creation and Implementation
Event Planning
Engagement Social Media Support

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the client

Three dynamic managers and a passionate gala planning committee at the Victoria Cool Aid Society set out to host their first post-pandemic gala. They wanted the evening to feel joyful and celebratory—while remaining mindful of budget. Thanks to their strong fundraising relationships, they secured a generously donated venue and a matching-donation sponsor. With the logistics in place, what they needed next was a distinct gala brand that honoured Cool Aid’s mission while elevating the guest experience and driving ticket sales.

the SOLution

Working within Cool Aid’s existing brand standards—fonts, colour palette, and a single logo—we set out to create a festive, magnetic gala identity that felt elevated, warm, and accessible. Through our tried-and-true 30-Day to Branded Program, we developed:

  • A complete gala sub-brand system with clear logo and typography hierarchy

  • Invitation suite & marketing materials for digital and print

  • A sponsorship brochure template and on-site activation assets

  • Strategic copywriting designed to convert to ticket sales

  • Consistent donor and sponsor recognition across all channels

  • On-site and pre-event networking support, helping sponsors and community leaders see the momentum building in real time

Every touchpoint was crafted to build excitement, clarity, and trust.

 

THE RESULTS

  • Sold-out gala event

  • An array of incredible sponsors who trusted the collaboration

  • A dedicated signature sponsor secured

  • Massive donations generated through live and silent auctions

  • A delighted, informed audience ready to celebrate and invest again and again

  • A powerful sense of joy and community around a cause that can be difficult to talk about—homelessness and addiction

The gala didn’t just raise funds—it shifted hearts, strengthened relationships, and proved that serious impact and celebration can beautifully coexist.


Ready to build something remarkable together?

Whether you’re creating a digital fundraising campaign or planning an entire year of non-profit support, Swank Creative offers a proven, streamlined approach to get your project market-ready—fast, polished, and with purpose.

Let’s skip the hand-holding. You bring the vision, we’ll bring the strategy, brand, and materials that get it sold.

WHY NON-PROFITS CHOOSE SWANK CREATIVE INC:

ZERO HAND HOLDING REQUIRED:
We speak the language of non-profit and can interface directly with your project managers and sales team to get what we need—no back-and-forth required.

STABLE, TRANSPARENT PRICING:
In a world where costs and market fluctuations are constant, it’s refreshing to have one piece of your project that’s reliable. Our marketing packages are clear, consistent, and deliver proven value—no surprises.

SALES-READY MATERIALS, DONE-FOR-YOU:
From sponsorship programs to brochures, signage to digital ads, you get a turnkey marketing kit customized for your project’s goals and buyer demographics.

REALTOR NETWORK ACTIVATION:
We don’t just wait for buyers to come to you—we mobilize our network of trusted locals to build buzz and book showings early.

AWARD-WINNING MARKETING SYSTEMS:
Our framework includes out-of-the-box strategic thinking, intentional brand collaborations, and lifestyle-forward campaigns that sell sob story—they sell a dream worth investing in.

Get Started

from the client

“Working with Kathryn Pascuzzo and Swank Creative on the Cool Aid Society Health + Homecoming Gala brand has been a total pleasure. She quickly understood the vision and values behind the event and developed a beautifully aligned sub-brand that captured the heart of what we’re trying to achieve — community, compassion, and care. Kathryn presented two thoughtful and polished creative directions, both of which required minimal revisions. Her efficiency and ability to deliver high-quality work on a short timeline made the entire design process smooth and stress-free. The final branding has been met with incredible feedback and has given our gala a professional, cohesive look that truly stands out.

Beyond her design expertise, Kathryn has also been an invaluable resource for our event planning committee. She consistently brings insight, clarity, and a positive energy to the table. Whether offering advice on visual elements or helping to shape the overall presentation of the event, Kathryn’s collaborative spirit and dedication have made a lasting impact. We feel incredibly lucky to have her support and would recommend her without hesitation to anyone looking for a creative partner who’s not only talented, but also a joy to work with.”

Steven Seltzer
VP, Think Local
Development Manager | Victoria Cool Aid Society

Let’s Work Together

ready to REFRESH?

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@swankcreative
👩🏻‍💻 Serving Marketing & Design Education 👯‍♀️ Female-Owned & Operated 💪 Empowering Entrepreneurs Worldwide ✨ Elevated Branding | Smart Strategy
  • There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
  • POV: you’re a woman working in marketing and communications and you realize… most of us are doing this work a little too alone. We’re building strategies, managing campaigns, solving problems for everyone else — but we rarely have a space where we can talk openly about the work, the opportunities, the challenges, and the next steps in our careers. So instead of waiting for that community to exist… I created it. Victoria Women in Marketing Communications is a growing circle of smart, supportive, ambitious women who want to connect, collaborate, and help each other thrive. Some are looking for strategic support. Some are looking for opportunities. Some are simply looking for people who understand the work. If that sounds like you, you belong here. Send me a message if you’d like to join us at the next gathering. #WomenInMarketing #VictoriaBC #WomenInBusiness #MarketingCommunity
  • I’m so proud of us. There’s still so much more to do but every step forward matters. Whether you bring me joy, meaningful work, or simply a moment that reminds me why I do what I do, you light me up and remind me how powerful we can be when we work together. I love us! Momentum is building for women entrepreneurs, and I’m proud to amplify the community and support that helps women start, grow, and thrive. This International Women’s Day I’m celebrating the power of #GiveToGain — because when we invest in women entrepreneurs, we build stronger communities and a stronger economy for everyone. Take a moment to learn about the incredible work happening through @thewebc and the support available to women building businesses across BC. #IWD2026 #CommunityGrown #GiveToGain #WomenEntrepreneur
  • So I had a discovery call the other day… The client was a perfect fit for our entry-level Strategy Session. I explained what we do and they said, “Oh no, I don’t need a shopping list.” And honestly? They were right. Because a Strategic Marketing Plan is NOT a shopping list. It’s not: • “Let’s redo the website.” • “We should post more on Instagram.” • “Maybe try ads?” That’s noise. What they actually needed and what most businesses need is a roadmap. A clear snapshot of where they are today. A plan for what to prioritize. Timing that makes sense. Goals that match real capacity. And a filter to help them decide what to say yes to and what to decline. Strategy answers: What matters right now? What can wait? What unlocks growth? What’s quietly draining energy? At Swank Creative Inc., our Strategic Planning Sessions are designed to create clarity, alignment, and momentum. Not overwhelm. Not more to-do’s. And definitely not asking you to spend more. Just thoughtful direction you can actually execute. If you’ve ever felt busy but not effective, this one’s for you. I break it all down in our latest blog post: “A Strategic Marketing Plan Isn’t a Shopping List. It’s a Roadmap.” Read more through the link in bio. Stop guessing. Start moving forward intentionally. Book your complimentary 30-minute Discovery Call and let’s build your roadmap.
  • CDM Summit 2026 takeaways ✨ Connecting can be fun! I couldn’t turn around without a hug, a “hey you,” or a how-do-we-know-each-other moment. Huge shoutout to Amaan and the CDM Summit team for bringing so many aligned people together. Moderating was a highlight. Deeper conversations, real connection, and way more value than a photo and a swag bag. Big reminder that AI is creating space. Space to strategize, focus on retention, and run a smarter business no matter its size. Agencies are building custom AI systems and streamlined workflows and small businesses can do this too. Nothing replaces 1:1 feedback. Real conversations matter. How are your systems supporting meaningful and direct client connection? One favourite quote from Matt Borck: “Slow is steady and steady is fast.” Ads amplify inefficiencies. If ads are not converting, something else likely needs attention first. Another reason to start with Strategic Planning rather than diving into a big shiney ad campaign. Retention is everything. Existing clients are your biggest opportunity. Post-purchase touchepoints like referral requests, reviews, add-ons, and early launch access turn transactions into relationships. If you were there, what was your biggest takeaway? 👇 @cdmsummit
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
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There’s something powerful about taking a step back and looking at what’s actually been built. Not just content. Not just campaigns. But real strategy, real relationships, and real momentum. Over the past few months, I’ve been focused on: → Deepening community connections → Supporting long-term client growth → Building systems that actually drive results From arts and culture organizations to engineering firms, from returning clients to trusted referrals… the common thread is this: Strategy first. Always. Because when the foundation is clear: your marketing works harder your message lands stronger and your growth becomes a whole lot more intentional Q1 brought a 36% increase in sales year-over-year—but more importantly, it brought alignment with the kind of work I want more of. The kind that builds communities. The kind that supports local economies. The kind that lasts. If you’re feeling like you’re doing “all the marketing things” but not seeing the return… This is your sign to pause. STOP pouring money into advertising. START with strategy. If you're ready to build something more intentional, more effective, and way more aligned—I’d love to work with you. Let’s create your Strategic Marketing Plan 🤍
2 days ago
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1/5
@swankcreative
@swankcreative
•
Follow
POV: you’re a woman working in marketing and communications and you realize… most of us are doing this work a little too alone. We’re building strategies, managing campaigns, solving problems for everyone else — but we rarely have a space where we can talk openly about the work, the opportunities, the challenges, and the next steps in our careers. So instead of waiting for that community to exist… I created it. Victoria Women in Marketing Communications is a growing circle of smart, supportive, ambitious women who want to connect, collaborate, and help each other thrive. Some are looking for strategic support. Some are looking for opportunities. Some are simply looking for people who understand the work. If that sounds like you, you belong here. Send me a message if you’d like to join us at the next gathering. #WomenInMarketing #VictoriaBC #WomenInBusiness #MarketingCommunity
6 days ago
View on Instagram |
2/5
@swankcreative
@swankcreative
•
Follow
I’m so proud of us. There’s still so much more to do but every step forward matters. Whether you bring me joy, meaningful work, or simply a moment that reminds me why I do what I do, you light me up and remind me how powerful we can be when we work together. I love us! Momentum is building for women entrepreneurs, and I’m proud to amplify the community and support that helps women start, grow, and thrive. This International Women’s Day I’m celebrating the power of #GiveToGain — because when we invest in women entrepreneurs, we build stronger communities and a stronger economy for everyone. Take a moment to learn about the incredible work happening through @thewebc and the support available to women building businesses across BC. #IWD2026 #CommunityGrown #GiveToGain #WomenEntrepreneur
2 weeks ago
View on Instagram |
3/5
So I had a discovery call the other day… The client was a perfect fit for our entry-level Strategy Session. I explained what we do and they said, “Oh no, I don’t need a shopping list.” And honestly? They were right. Because a Strategic Marketing Plan is NOT a shopping list. It’s not: • “Let’s redo the website.” • “We should post more on Instagram.” • “Maybe try ads?” That’s noise. What they actually needed and what most businesses need is a roadmap. A clear snapshot of where they are today. A plan for what to prioritize. Timing that makes sense. Goals that match real capacity. And a filter to help them decide what to say yes to and what to decline. Strategy answers: What matters right now? What can wait? What unlocks growth? What’s quietly draining energy? At Swank Creative Inc., our Strategic Planning Sessions are designed to create clarity, alignment, and momentum. Not overwhelm. Not more to-do’s. And definitely not asking you to spend more. Just thoughtful direction you can actually execute. If you’ve ever felt busy but not effective, this one’s for you. I break it all down in our latest blog post: “A Strategic Marketing Plan Isn’t a Shopping List. It’s a Roadmap.” Read more through the link in bio. Stop guessing. Start moving forward intentionally. Book your complimentary 30-minute Discovery Call and let’s build your roadmap.
@swankcreative
@swankcreative
•
Follow
So I had a discovery call the other day… The client was a perfect fit for our entry-level Strategy Session. I explained what we do and they said, “Oh no, I don’t need a shopping list.” And honestly? They were right. Because a Strategic Marketing Plan is NOT a shopping list. It’s not: • “Let’s redo the website.” • “We should post more on Instagram.” • “Maybe try ads?” That’s noise. What they actually needed and what most businesses need is a roadmap. A clear snapshot of where they are today. A plan for what to prioritize. Timing that makes sense. Goals that match real capacity. And a filter to help them decide what to say yes to and what to decline. Strategy answers: What matters right now? What can wait? What unlocks growth? What’s quietly draining energy? At Swank Creative Inc., our Strategic Planning Sessions are designed to create clarity, alignment, and momentum. Not overwhelm. Not more to-do’s. And definitely not asking you to spend more. Just thoughtful direction you can actually execute. If you’ve ever felt busy but not effective, this one’s for you. I break it all down in our latest blog post: “A Strategic Marketing Plan Isn’t a Shopping List. It’s a Roadmap.” Read more through the link in bio. Stop guessing. Start moving forward intentionally. Book your complimentary 30-minute Discovery Call and let’s build your roadmap.
1 month ago
View on Instagram |
4/5
@swankcreative
@swankcreative
•
Follow
CDM Summit 2026 takeaways ✨ Connecting can be fun! I couldn’t turn around without a hug, a “hey you,” or a how-do-we-know-each-other moment. Huge shoutout to Amaan and the CDM Summit team for bringing so many aligned people together. Moderating was a highlight. Deeper conversations, real connection, and way more value than a photo and a swag bag. Big reminder that AI is creating space. Space to strategize, focus on retention, and run a smarter business no matter its size. Agencies are building custom AI systems and streamlined workflows and small businesses can do this too. Nothing replaces 1:1 feedback. Real conversations matter. How are your systems supporting meaningful and direct client connection? One favourite quote from Matt Borck: “Slow is steady and steady is fast.” Ads amplify inefficiencies. If ads are not converting, something else likely needs attention first. Another reason to start with Strategic Planning rather than diving into a big shiney ad campaign. Retention is everything. Existing clients are your biggest opportunity. Post-purchase touchepoints like referral requests, reviews, add-ons, and early launch access turn transactions into relationships. If you were there, what was your biggest takeaway? 👇 @cdmsummit
1 month ago
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5/5

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