🎟️ Planning an event in Greater Victoria? Your biggest marketing mistake might be waiting too long to promote it. Victoria audiences might buy tickets at the last minute, but they’re planning their calendars months in advance. 👀 Whether you’re organizing a concert, festival, fundraiser, workshop, or community event, getting people in the room takes more than posting the same event poster over and over. ✨ I’ve rounded up my favourite event marketing tips, including: 📅 Why you should start promoting 12 weeks out 📍 Where to list your event for FREE in Greater Victoria 💜 How to make a $50 Facebook boost work harder 📰 Local advertising and media opportunities worth considering 🤝 How to leverage your artists, participants, partners, and their audiences 📲 Creative content ideas that actually give people a reason to attend Plus, I’ve shared a practical 12-week marketing timeline to help you put it all into action. Better planning. Bigger audiences. Brighter events. 🔗 Read the full guide on the Swank Creative blog — **link in bio!** https://swankcreative.com/how-to-promote-your-event-in-greater-victoria-and-actually-get-people-to-show-up/ 💬 Event organizers: What’s your biggest challenge when it comes to selling tickets? #SwankCreative #EventMarketing #VictoriaBC #GreaterVictoria #EventPromotion VictoriaEvents MarketingStrategy SupportLocal

This year, I’ve been focused on my own growth toward positive change. I finally took a course with the Indigenous Perspectives Society, started asking more intentionally how my work can support and benefit Indigenous-owned businesses, and continued learning about what meaningful support for Indigenous arts and culture can look like. It’s emotional work, and it’s necessary. One of the biggest shifts for me has been moving away from sitting in guilt for the actions of generations before me, and toward taking responsibility for what my generation chooses to do now. There is so much to learn. So much to repair. And sometimes it feels like anything we do could never possibly be enough. And yet, here at the Powwow, our family was welcomed. We were invited to listen, learn, celebrate and even join in. That generosity has stayed with me. Tomorrow, on the National Day for Truth and Reconciliation, I’m reflecting on the responsibility we each have to keep learning, to listen when we’re invited to listen, to support Indigenous people, businesses, artists and communities in tangible ways, and to carry that learning into what we do next. There is still so much for me to learn, and I’m grateful to those who are willing to teach and share. See you tomorrow.

Where’s Kathryn This Fall? 🍂 People are always asking me where they should be to meet local business owners, make meaningful connections and get more involved in our community. The truth is, there are so many incredible opportunities to do just that. My calendar is filling up, and here’s where you can find me this fall! September 18 Mentoring with @ywibuvic at @fortcommon September 23 Think Local First AGM at @adventureclothing Hosted by @thinklocalfirstyyj September 26 Celebrating 40 years of @victoriafoundation at Victoria Event Centre September 26 @viccoolaid’s Health + Homecoming Gala at @hotelgrandpacific October 3 ssvp_vi Hearts for Homes Gala & Auction at @unionclubofbc October 7 Cheering on some of my favourite innovators @tedxvictoria.ca 2026: Uncharted at @uvic October 22 Digital Marketing, but Make It Local Think Local First Professional Development Panel November 18 Think Local Week Mixer at @chek_news Hosted by @thinklocalfirstyyj November 19 Chamber Marketplace Mixer at Crystal Gardens Hosted by @victoriachamber It’s going to be a busy season full of great conversations, major fundraising, inspiring people and opportunities to get inspired with this incredible community. What am I missing? And where will I see you this fall? 👀🍂

Kinda chic to run your business how you want and have it feel oh so good! Swank + Chic = tres fantastique When you’re ready for results, to commit a little bit of elbow grease, and feel the weight lift off your shoulders by having an annual plan and know exactly how you’d like your year to fold. Call me! #yyjbusiness #yyjmarketing #supportlocal #supportwomeninbusiness

So. Good. #entrepreneurshipcanfeelgood