Portfolio Item – Victoria Cool Aid

The brief

When Christine Gleed approached us to support the launch of The Osprey Luxury Townhomes, we eagerly stepped in with our tried-and-true Real Estate New Build Development Program: The Foundation. Our team provided end-to-end strategic support—crafting the brand identity, building a lead-generating online funnel, and developing polished sales materials. With the foundational tools in place, Christine’s team simply added the unique details of their stunning seaside build.

We also partnered with our rendering artist and drone photographer to capture breathtaking imagery, seamlessly integrating renderings into real-world drone shots to give prospective buyers a clear and astonishing view of this fabulous location. To build early momentum, we activated our trusted realtor network, ensuring buzz around this exciting new offering reached the right audience from day one.

Timeline:

July – December 2025

Brand Strategy
Fundraising Campaign Creation and Implementation
Event Planning
Engagement Social Media Support

the client

Three dynamic managers and a passionate gala planning committee at the Victoria Cool Aid Society set out to host their first post-pandemic gala. They wanted the evening to feel joyful and celebratory—while remaining mindful of budget. Thanks to their strong fundraising relationships, they secured a generously donated venue and a matching-donation sponsor. With the logistics in place, what they needed next was a distinct gala brand that honoured Cool Aid’s mission while elevating the guest experience and driving ticket sales.

the SOLution

Working within Cool Aid’s existing brand standards—fonts, colour palette, and a single logo—we set out to create a festive, magnetic gala identity that felt elevated, warm, and accessible. Through our tried-and-true 30-Day to Branded Program, we developed:

A complete gala sub-brand system with clear logo and typography hierarchy
Invitation suite & marketing materials for digital and print
A sponsorship brochure template and on-site activation assets
Strategic copywriting designed to convert to ticket sales
Consistent donor and sponsor recognition across all channels
On-site and pre-event networking support, helping sponsors and community leaders see the momentum building in real time

Every touchpoint was crafted to build excitement, clarity, and trust.

THE RESULTS

Sold-out gala event
An array of incredible sponsors who trusted the collaboration
A dedicated signature sponsor secured
Massive donations generated through live and silent auctions
A delighted, informed audience ready to celebrate and invest again and again
A powerful sense of joy and community around a cause that can be difficult to talk about—homelessness and addiction

The gala didn’t just raise funds—it shifted hearts, strengthened relationships, and proved that serious impact and celebration can beautifully coexist.

Ready to build something remarkable together?

Whether you’re creating a digital fundraising campaign or planning an entire year of non-profit support, Swank Creative offers a proven, streamlined approach to get your project market-ready—fast, polished, and with purpose.

Let’s skip the hand-holding. You bring the vision, we’ll bring the strategy, brand, and materials that get it sold.

WHY NON-PROFITS CHOOSE SWANK CREATIVE INC:

ZERO HAND HOLDING REQUIRED:
We speak the language of non-profit and can interface directly with your project managers and sales team to get what we need—no back-and-forth required.

STABLE, TRANSPARENT PRICING:
In a world where costs and market fluctuations are constant, it’s refreshing to have one piece of your project that’s reliable. Our marketing packages are clear, consistent, and deliver proven value—no surprises.

SALES-READY MATERIALS, DONE-FOR-YOU:
From sponsorship programs to brochures, signage to digital ads, you get a turnkey marketing kit customized for your project’s goals and buyer demographics.

REALTOR NETWORK ACTIVATION:
We don’t just wait for buyers to come to you—we mobilize our network of trusted locals to build buzz and book showings early.

AWARD-WINNING MARKETING SYSTEMS:
Our framework includes out-of-the-box strategic thinking, intentional brand collaborations, and lifestyle-forward campaigns that sell sob story—they sell a dream worth investing in.

from the client

“Working with Kathryn Pascuzzo and Swank Creative on the Cool Aid Society Health + Homecoming Gala brand has been a total pleasure. She quickly understood the vision and values behind the event and developed a beautifully aligned sub-brand that captured the heart of what we’re trying to achieve — community, compassion, and care. Kathryn presented two thoughtful and polished creative directions, both of which required minimal revisions. Her efficiency and ability to deliver high-quality work on a short timeline made the entire design process smooth and stress-free. The final branding has been met with incredible feedback and has given our gala a professional, cohesive look that truly stands out.

Beyond her design expertise, Kathryn has also been an invaluable resource for our event planning committee. She consistently brings insight, clarity, and a positive energy to the table. Whether offering advice on visual elements or helping to shape the overall presentation of the event, Kathryn’s collaborative spirit and dedication have made a lasting impact. We feel incredibly lucky to have her support and would recommend her without hesitation to anyone looking for a creative partner who’s not only talented, but also a joy to work with.”

Steven Seltzer
VP, Think Local
Development Manager | Victoria Cool Aid Society

Let’s Work Together