PHASE 1: STRATEGY AND DEVELOPMENT

Goal: Define Wholesyum Baby’s brand identity, target audience, and unique positioning.

Process:

• Conducted a deep-dive brand questionnaire to understand Meghan’s vision, values, and long-term goals.
• Identified her ideal customer—busy parents looking for high-quality, farm-to-table baby food.
• Analyzed competitors to find differentiation opportunities.
• Created a brand strategy that reflected warmth, trust, and premium quality.

Results:
A clear brand foundation that positioned Wholesyum Baby as a premium, health-conscious baby food brand.
A refined brand voice that was engaging, informative, and approachable for parents.
Confidence in messaging that made future marketing decisions easier.

PHASE 2: BRAND DEVELOPMENT & VISUAL IDENTITY

Goal: Elevate the brand’s aesthetics to establish trust and appeal to the target audience.

Process:

• Designed a fresh logo that balanced modern simplicity with a friendly, nurturing feel.
• Developed a color palette with earthy, natural tones to reflect the farm-to-family ethos.
• Created a typography system that felt clean and inviting.
• Built a comprehensive brand guide to ensure consistency across all platforms.

Results:
A polished, professional brand that felt aligned with Meghan’s mission.
Cohesive visual identity that increased brand recognition.
A brand kit with all necessary assets for marketing, packaging, and social media.

PHASE 3: PACKAGING DESIGN & PRODUCT PRESENTATION

Goal: Create eye-catching, functional packaging that communicated Wholesyum Baby’s value proposition.

Process:

• Designed packaging with a minimalist yet engaging aesthetic, incorporating easy-to-read labels.
• Used sustainable packaging solutions to align with Meghan’s eco-conscious values.
• Created mockups for digital marketing and investor presentations.

Results:
Packaging that stood out on shelves and digital platforms.
Clear product messaging that made it easy for parents to understand the benefits.
A professional, retail-ready look that increased credibility and brand trust.

PHASE 4: WEBSITE & E-COMMERCE SETUP

Goal: Develop a user-friendly Squarespace website to streamline online sales.

Process:

• Designed an intuitive website layout optimized for mobile-first shopping.
• Integrated an easy-to-navigate e-commerce system.
• Wrote compelling product descriptions and homepage copy to convert visitors.
• Set up email marketing and social media integrations for automated customer engagement.

Results:
A seamless online shopping experience that reduced friction for customers.
Increased direct-to-consumer sales potential.
A professional online presence that legitimized the brand.

PHASE 5: SOCIAL MEDIA STRATEGY & CONTENT CREATION

Goal: Equip Meghan with a strong social media presence to grow brand awareness and customer engagement.

Process:

• Designed editable Canva templates for consistent, on-brand social content.
• Created engaging Reels showcasing the product, brand story, and Meghan’s journey.
• Provided content consulting and training to help Meghan (or her VA) create compelling posts.
• Developed a social media content calendar for launch and ongoing engagement.

Results:
A visually cohesive social feed that attracted and retained followers.
Increased engagement and brand storytelling that resonated with parents.
Content Meghan could confidently manage or delegate.

PHASE 6: VA HANDOVER & OPERATIONAL STREAMLINING

Goal: Ensure Meghan could run her business smoothly during maternity leave.

Process:

• Trained a virtual assistant to handle website updates, social media scheduling, and customer inquiries.
• Created an operations guide detailing workflows and processes.
• Provided Meghan with a post-launch support call to answer final questions.

Results:
A sustainable system that allowed Meghan to step back without stress.
Confidence in delegating tasks to maintain business momentum.
A scalable framework for future growth.

FINAL OUTCOME: A FULLY EQUIPPED BRAND READY FOR GROWTH

By the end of the three-month program, Wholesyum Baby had:
A polished, professional brand identity.
A fully functional e-commerce website.
High-quality packaging ready for retail.
A clear marketing strategy with social media assets.
Systems in place to run the business smoothly.

Meghan now had the confidence to step into her second maternity leave knowing her brand was built for long-term success.