Meet Ruby

Ruby’s Pop-Up Peepshow

Ruby came to us with the task of upgrading Ruby’s Pop-Up Peepshow. Having to encompass the essence of community, empowerment, passion, and positivity, we wanted to create a design suite that reflected these values and exuded luxury and sophistication.

Innovative performances like drag, burlesque, and erotic dance share in essence a cathartic and therapeutic experience for artist and audience alike.

Ruby’s Peepshow is a sophisticated pop-up for the senses, a colourful carnival compelling viewers to interact with sex(y) work, performativity, and activism by immersing them in a kaleidoscopic experience

The task of upgrading Ruby’s Pop-Up Peepshow had to encompass the essence of community, empowerment, passion, and positivity. We wanted to create a design suite that reflected these values and exuded luxury and sophistication.

Colour Palette &
its Purpose

Ruby’s Pop-Up Peepshow used a dark and sultry colour palette to evoke a sense of mystery and sensuality. The deep shades of red and gold in the branding create a provocative and seductive atmosphere that aligned with the burlesque-inspired theme of the brand.

Logo Marks

Ruby Entertainments

Swank Creative Inc. successfully modernized the Ruby Entertainments logo by giving it a more sophisticated appearance, while still maintaining the identity of the original logo by incorporating a ruby into the design. The result is a polished, eye-catching logo that accurately represents the company’s brand image.

Sub Brand Logo Marks

Ruby’s Pop-Up Peepshow

Swank Creative Inc. successfully modernized Ruby’s Pop-Up Peepshow logo by incorporating a feminine silhouette of a woman within the keyhole logo, while also using classic and feminine typography, resulting in a clear and cohesive visual representation of the brand. The updated logo effectively communicates the brand’s identity and appeals to its target audience.