Blog - Swank Creative Inc.

Decoding Success: Essential Components of a Strategic Marketing Plan

Welcome, trailblazers! Today, we’re delving into the strategic marketing plan — a powerful tool for those who navigate the business landscape with purpose. Get ready to unlock the keys to success! 1. Executive Insight: 2. Market Analysis: 3. SWOT Mastery: 4. Target Precision: 5. Marketing Goals and Objectives: 6. Marketing Strategies: 7. Budget and Resource…

Unlocking SEO Success: Expert Tips from Kathryn Pascuzzo

Are you ready to supercharge your website’s visibility on search engines? Look no further! In a recent video, Kathryn Pascuzzo, the brilliant mind behind Swank Creative, Inc., shared a treasure trove of valuable SEO insights. So, if you’re eager to skyrocket your online presence, keep reading for a breakdown of her engaging tips. Navigating the…

Frustrated by clients who are constantly using your free samples and engaging with you, but are still “on the fence?” Here’s how to leverage your relationship.

Nobody likes THAT GUY that walks up and tries all the little samples but leaves the market without purchasing a single thing. You’re assuming that he just wants free stuff. Maybe he is, but maybe he isn’t… how can you discern the difference and make this relationship work for you? Here’s how to shift your…

Are We the Right Fit? How to Tell When You’ve Found the Best Marketing Agency for You

Choosing the right marketing agency is a critical decision for any business. A capable marketing partner can help propel your brand to new heights, while a mismatched agency can waste your time, money, and opportunities. With numerous agencies vying for your attention, it’s essential to determine whether you’ve found the perfect fit. Too many business…

Embracing Authenticity: How to Avoid “Pridewashing” Your Brand while Still Supporting Your LGBTQ+ Community

As society progresses towards inclusivity and acceptance, many brands have started embracing LGBTQ+ Pride Month as an opportunity to showcase their support for the community. At Swank Creative Inc. we provide versions of client brand logos complimentary supporting various causes within their Brand Kits, along with the marketing strategy to ensure our clients don’t just…

Portrait of Kathryn Pascuzzo owner of swank creative inc. in black jumpsuit sitting

The Swank Website Audit Check List. How Do You Measure Up?

Run through these easy optimizations and make your website Add a Why our clients love us/need us section. Showing the problems your clients experience and demonstrating the services you offer and how you fix these issues. With a call to action button to book a call. Make sure you have call-to-action buttons throughout your website,…

Metrics to help you STOP Wasting your Ad Spend

This month we are talking about important metrics to watch for when looking at your Paid Online Advertisements. After you’ve launched an ad, I like to wait at least a couple weeks for programmatic, google search, or social media campaigns to work their magic and then I check out these three metrics in google analytics:…

3 To-Dos to Optimize your Lead Conversions

Where Are Your Leads Coming From?I hear it time and time again, especially from my Realtor clients. I don’t need paid advertising, all my clients come from referrals. …yes a friend-of-a-friend referred your client to you, it’s the #1 way to get clients on board. So they get your name and number, and maybe you…