How Swank Creative Sells Out Niche Local Events Using Social Media
At Swank Creative, we’ve mastered the art of selling out highly niche local events in Victoria using both organic and paid social media strategies. Here’s a step-by-step guide to how we consistently drive traffic and ticket sales, making each event a success.
Step 1: Leverage Facebook Events
Creating a Facebook Event is a foundational step. Here’s how we make it work:
- Invite Followers: You can invite up to 500 of your Facebook followers to the event. Take advantage of this feature to directly notify your most engaged audience.
- Optimize Event Details: Ensure the event page is complete with engaging visuals, an enticing description, and a clear call-to-action linking directly to the ticket purchase portal.
Step 2: Plan Consistent Organic Posts
We use Hey Orca to schedule posts on Instagram and Facebook. This ensures a consistent content calendar leading up to the event. Our strategy includes:
- Pre-season Announcements: Share a “season launch” post highlighting all upcoming events to build excitement and early awareness.
- Event-Specific Posts: Post reminders about the event with clear calls-to-action, dates, times, and details about the performers or hosts.
Step 3: Streamline Ticket Purchases
One of our secret weapons is reducing the friction in the ticket-buying process. All social media posts and ads link directly to the ticket purchase portal—no extra clicks required. This convenience is key to converting interest into sales.
Step 5: Understand that Social Media is just a tool in the toolbox.
You can still make a big impact with a small budget by tapping into local media, free event listings, and strategic collaborations. Start by creating a press release to share your story, and build a master list of media contacts and websites that offer free event promotion—or ask us for ours! These grassroots efforts can go a long way in boosting visibility and turnout for your event. One of our favourites is LampPostVictoria.com Check Them Out >
Step 4: Boosted Posts vs. Paid Ads
While boosted posts have their place, we’ve found that tailored ads perform significantly better. For example:
- Custom Ad Campaigns: Ads featuring the event’s date, time, presenter, and a strong call-to-action consistently outperform generic promotions. With our tailored ads, we’ve achieved click-through rates as high as 3.3% with budgets under $100.
- Boosted Event Listings: These can work for a broader reach, but engagement is often limited.
Step 6: Analyze and Adapt
Every event is unique, so we analyze the performance of each campaign to refine our approach. Key factors influencing engagement include:
- The popularity of the featured artist or presenter.
- The timing of the event.
- The messaging and visuals used in the campaign.
Why Our Strategy Works
- Hyper-Targeted Reach: Victoria’s small, niche audience means every dollar spent goes further, ensuring your ads reach the right people.
- One-Click Simplicity: Linking directly to the ticket portal eliminates unnecessary steps, reducing drop-offs.
- Community Engagement: Our organic strategy keeps your audience connected and invested in your events.
Need Help Selling Out Your Next Event?
If you’re struggling to fill seats, we’ve got the strategy to turn things around. Let’s chat about how we can help arts venues in Victoria maximize attendance with proven social media techniques.
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💌 Connect with us:
Email: hello@swankcreative.com
Instagram: @swankcreative
