Embracing Authenticity: How to Avoid “Pridewashing” Your Brand while Still Supporting Your LGBTQ+ Community

As society progresses towards inclusivity and acceptance, many brands have started embracing LGBTQ+ Pride Month as an opportunity to showcase their support for the community. At Swank Creative Inc. we provide versions of client brand logos complimentary supporting various causes within their Brand Kits, along with the marketing strategy to ensure our clients don’t just…

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3 To-Dos to Optimize your Lead Conversions

Where Are Your Leads Coming From?I hear it time and time again, especially from my Realtor clients. I don’t need paid advertising, all my clients come from referrals. …yes a friend-of-a-friend referred your client to you, it’s the #1 way to get clients on board. So they get your name and number, and maybe you…

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